I’m sure we’ve all heard about drones, and at some point in our lives either looked them up or have had first hand experience with it. (I know most of us secretly wish that we owned one or rather, envy those that do, because I do too..)
Let me indulge you with a few examples of how some brands managed to integrate drone marketing into their businesses:
Imagine sitting at your desk in your office and all of a sudden you see a headless, fully clothed mannequin float by. Would you be freaked out? Camisaria Colombo, a Brazilian retailer, realised that office workers were stuck in offices during Black Friday sales and decided that the best way to reach out to these people was to bring the clothes directly to them! (albeit being a little creepy, we can’t deny it’s not attention grabbing)
Another amazing example is how Coca Cola partnered with a kindness movement in Singapore, where they realised Singaporean migrant workers who participated in the construction works of building the city’s high-rises were underappreciated and felt invisible. Thus, Coca Cola delivered cans of Coke via drones to them, with hand written messages from the community attached to them, spreading “Happiness from the Skies“.
I really appreciate how Coca Cola is able to stay consistent in their brand image/positioning of bringing happiness to people and this campaign definitely showed it!
Looking forward, drone marketing seems as of yet a very unexplored and untouched area, with the potential to develop further. With the many restrictions in place (in terms of government policies and regulations), this could be one of the main reasons why it has yet to become a mainstream marketing tool.
However, the novelty and uniqueness of it could definitely prove worthwhile in terms of the creation process (e.g video creation) of strategies or even the strategy itself (as mentioned in the above examples).
What are your thoughts on drone marketing? And if there were to be no restrictions, which brand do you think could best leverage this platform to reach out to their customers? Feel free to share your comments below 🙂